Ford Prepare All New Wild Track Ranger in BIMS

Ford Ranger Wild Track one mascot in the Bangkok International Motor Show 2011

BANGKOK - Ford Motor Company is ready to launch the All New Ranger in the arena of Bangkok International Motor Show (BIMS) the 32nd at Impact Arena, Muang Thong Thani, 25 March-4 April 2010. Not only that, Ford was determined to present an attractive exhibition stand, creating a memorable experience for visitors and most interactive South-East Asia.

Because the domestic launch of the new Ranger is a white elephant Ford's production base in ASEAN and the vehicle will be exported to 180 countries in the world, including Indonesia. Mass production of its own new begins and end of this year. In addition to the new Ranger, Ford booth will feature several leading models like the Fiesta, new Focus with special equipment, Everest and Ford Ranger Wild Track edition.

Ford is also preparing a variety of exciting entertainment and interactive display so it can suck up 1.5 million (estimate) BIMS visitors. Some facilities are created, presenter robots, 3D mini theater, driving simulators for a new Ranger, video games safe driving Driving Skills for Life virtual, and challenge the ability of personal interactive attraction.

Peter Fleet, Ford's president of the ASEAN in an official statement received said that Ford set up all the resources for this exhibition and show how important the Ranger as a mainstay business. "ASEAN, with Thailand as a center of production is the main target in our growth strategy in Asia Pacific and Africa. Thus, the use of BIMS to introduce our new global Ranger is a natural thing,"said Fleet.

"Stand Ford's automotive exhibition reflects our global presence and strategy held in some of the largest automotive industry exhibition in the world. This includes a number of our global asset - the game and advanced display and interactive exhibits that are very popular in the automotive, from Detroit, Shanghai to Geneva, "Said Saroj Kitafeungfoo, Vice President, Marketing, Sales and Service, Ford Thailand.

Valve seat belts for kids

Dearborn - Ford unremitting doing technology development, especially for the safety of drivers, passengers to pedestrians. Now, one of America's giant car manufacturers are developing an air bag (airbag) and seat belts for children.

What is the greatness of two safety devices such? Special seat belts when the accident occurred to bubbling, though not great.

Ford already have the test, although the computer simulation produced can not be separated from the validation process for the Ford equipment. This technology allows to be part of the company's testing facilities to accommodate and understand the safety of children is more detailed and effective.

In the simulation of the accident, which became research from Ford is the variable child's body, such as strength and structural properties, muscle and bone. Aspects of this specification who became principal in a computer-generated simulation of the car so the results can be assessed.

Ford Research & Advanced Engineering Dr. Steve Rouhana said, life is very important in the safety car because he did not interact normally with a seat belt. "The body of a child is very different from adults. On the basis of the child as a test model is helpful to design a better system of protection," said Rouhana.

Only, he added, this technology takes a few more years to its development up to the perfect level.

Fiesta Translucent 1 Million Units in Europe

A mainstay of Ford Fiesta hatchback segment or B class

COLOGNE - Ford Motor Company successfully listed its recent history by selling the Fiesta through the 1 million units in Europe since its launch in October 2008 to February 2011 (28 months). These achievements demonstrate the success of Ford's well in penetrating the European market because it also puts hatchback mainstay as the second best-selling car in the continent Blue since early 2009.

Fiesta production at Cologne (Germany) and Valencia (Spain) and record cumulative sales to 14 million units since its emergence in the market in 1976. "We thank our customers throughout Europe who provide great success for the Ford Fiesta," said Stephen Odell, Chairman and CEO, Ford of Europe in an official statement.

"The design is innovative with a sophisticated technology continues to record great success. The achievement of one million unit sales milestone is a great achievement, but there are many other accomplishments to be achieved along with a Ford Fiesta which continues to attract the attention of consumers and become stronger in European markets, "said Stephen.

In addition to success in the market, the Fiesta also named as a car with the highest security level in the United States, from the Top Safety Pick from the Insurance Institute for Highway Safety United States based on new testing standards. Besides the U.S., Fiesta also won the award in some global markets such as China, Europe and Australia / New Zealand.

"Ford is committed to safety, including our efforts to get ranked the highest impact resistance test that consumers look for when choosing a new vehicle. Fiesta is the most recent example and demonstrate commitment to safety in addition efficient small cars can also be safe," said Sue Cischke, Group Vice President, Sustainability, Environment and Safety.

How to save fuel in Ford

How Ford lead driver run a car with an economical fuel

Dearborn - fuel prices are more expensive, making car manufacturers trying to find different ways for vehicles not wasteful of fuel. One way to do is create a guidance system, as practiced by Ford. American car company makes a device called "Smart Gauge" with Eco Guide ". According to Ford the tool has been patented in the United States.

With these tools, the driver can be assisted to save fuel consumption to the max. However, the tool was only used in two hybrid cars that made Ford produced this year, the Fusion and Lincoln MKZ.

Direct Count

Excess Smart Gauge with Eco Guide, directly calculate the energy and fuel consumption when the street car. Furthermore, such information can be used driver, run the car with the most economical fuel consumption.

The first tool and obtain patent earlier this year is a demonstration that shows Eco Guide leaves and propeller. Images that show a "reaction" direct driver driving habits. Furthermore, the driver will be invited to run the most efficient vehicle.

Ford obtained a second patent in early March of this is the instrument that helps the driver to adjust his habits become an efficient driver.

Smart Gauge with Eco Guide using 4.3-inch LCD monitor screen - along with an analog speedometer that can be set to show various kinds of information, including the great power of the engine and battery, fuel consumption and average fuel consumption when the car is driven.

"The high price of gas makes most people try to save fuel consumption. But they rarely pay attention to how to drive yourself, '"said David Watson, research engineer and inventor of the Smart Gauge with Eco Guide from Ford Motor Co. "Well, with this patent, proving Ford's commitment, one way to save fuel is to change driving habits."